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Kareem Abdul Jabbar: a world leader in the footwear industry announced today that the Company has launched a series of shape-ups fitness spots Basketball NBA TV featuring the legend Karl Malone with guest star Kareem Abdul-Jabbar. The advertisements will spearhead a worldwide Shape-ups "Comeback" campaign for Malone, who will appear in print ads of the Company, visuals and marketing materials until 2011.
"For those who are too busy working on, you have no excuses," said Karl Malone. Shape-ups are easy and they really work your muscles. I have more strength in my legs and core, and my energy level is up. They are even easier for my joints than other shoes. I am happy to stand behind this shoe because it offers. "
"We are very proud to see the shape of businesses adopted by most sports icons - and the incredible reactions that so many consumers are having to our product," said Michael Greenberg, president of SKECHERS. "You don 'have not one but two basketball legends approving Shape-ups is a great honor - and, we believe, a great way to expose more sports fans, the consumers of fitness-minded, and new customers to the benefits of Shape-ups. "
The "Comeback" spots, which show Malone Benefit Sharing of Shape-ups, will be broadcast nationally on major networks begin tonight, October 19, during the Major League Baseball NLCS (National League Championship Series).
An NBA MVP twice and one of the assailants of the largest power sports, Malone has scored points in second place (36 928) in NBA history as a star player for Utah Jazz and Lakers Los Angeles. It is the second boy Lakers player Abdul-Jabbar, who is considered one of the best players of all time with 38,387 points and six NBA championships.
The Malone / Abdul-Jabbar launch follows the successful implementation of the company campaign "Comeback" multimedia featuring Pro Football Hall of Fame quarterback Joe Montana, who appears throughout the world until 2010.
Launched by the Group Fitness SKECHERS (TM), Shape-ups are walking shoes technique to strengthen muscles, weight loss, and improve posture. With a single kinetic Resamax rocker bottom piece (TM), which simulates walking on soft sand, Shape-ups provide a natural instability constant muscle activation at each step. Fitness Footwear Collection Shape-ups for men and women is available in sporting goods and department stores and sports specialty worldwide.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a broad range of footwear for men, women and children under the SKECHERS name, as well as several unique brand. SKECHERS footwear is available in the United States via department stores and specialty SKECHERS company-owned retail stores and its e-commerce site, and in over 100 countries and territories around the global network of distributors and the Company subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia.